How we observe the digital world
What we at reelyActive observe when you visit our web pages and web apps.
We are proud to be transparent about how we observe browsing behaviour on our web pages and web applications. Our web style guide includes a clear indication of what tools we use—if any—on the page you are browsing, as indicated below.
Behaviour tracking free
The behaviour tracking free indication means exactly that: we are in no way observing visitors' browsing behaviour.
You can expect this website and all our open source web applications to be free of behaviour tracking tools.
Privacy-centric metrics
The privacy-centric metrics indication means that we anonymously observe page traffic for our own analytics purposes only. Moreover, we will indicate exactly which tool we use (ex: beacon.js from Cloudflare Web Analytics).
You can expect content pages outside the reelyactive.com domain to include privacy-centric metrics, which aid us in the continuous improvement of our content.
Page view tracking
The page view tracking indication means that we observe how visitors browse from page to page. Moreover, we will indicate exactly which tool we use (ex: gtag.js with Google Analytics).
As of 2022 we are proudly eliminating page view tracking from all of our active websites in favour of either of the above.
How we observe the physical world
What we at reelyActive observe when you visit context-aware physical spaces.
Aside from at our Parc lab, we don't collect or store any data from the context-aware physical spaces enabled by our open source technologies.
Our business is impartial guidance: we have no business with real-world browsing behaviour.
As physical and digital converge, we advocate for transparency in all physical spaces, for example with intuitive visible indications such as Digital Trust for Places & Routines (DTPR), as we have implemented across our Pareto Anywhere Apps, rendered as below:
