The theme of this year’s LeWeb conference in Paris was the Internet of Things, how about that! A few months ago we would have hesitated to mention the term “Internet of Things” as it didn’t seem to mean anyThing to even the technically inclined. Yet today, that term has become a buzzword in the tech and startup communities. Thanks LeWeb for helping spread the word!
Having had the pleasure of attending, I must commend the event organisers, Loic and Geraldine Le Meur, on the execution, the speaker lineup and the catering! It’s a nice touch when the cheese is blue rather than orange. 😉
The biggest news to come out of the event: Instagram’s Twitter card removal. Certainly not a euro-IoT themed story, but it was supported by a fair bit of discussion around the future of social networking and the protectionist strategies of the giants. Probably a good discussion for the IoT to learn from: it’s not difficult to imagine Things being connected to different networks for different reasons all with insufficient integration. At least that’s where it looks like the fledgling IoT is headed right now.
Euro vs. US was an underlying theme, with questions about when Europe will produce a Facebook, if at all. It seems that even with EU integration, cross-border expansion is far from trivial, and labour laws get in the way of the “hire fast, fire faster” mantra. The discussion simply strengthened my affinity for Montreal. It’s good to sit on top of an accessible US market and enjoy some socio-economic advantages as well as cheese that’s the right colour.
And on the theme of the Internet of Things, well, things are moving forward. Several IoT startups had noteworthy announcements, and the list of connected things included lights, plants, electrical outlets, thermostats and even brainwave-sensors. Some very cool stuff, but certainly nothing to make anyone say “OMG this changes everyThing!” Had that been the case, it surely would have demoted the I-can’t-tweet-a-picture-of-my-lunch story from the headlines.
We’re excited to kick off our blog! There’s so much going on right now regarding the Internet of Things, indoor location, wireless Kickstarter projects, social applications of RFID technology, etc., etc.
bloggyActive will be the outlet to share our thoughts which don’t fit into 140-character messages. We, the reelyActive co-founders, look forward to sharing our perspective and insights given our rather unique background with respect to connecting the physical and the digital world. People, places and things are becoming more connected than ever, which makes this an exciting time to be a futurist, a philosopher, an engineer, a developer, a dreamer or any and all of the above! Just imagine what’s next!?!
To inaugurate the sillyActive blog, it felt like the best thing would be to post the first bit of reelyActive silliness. And here it is:
This photo was taken on April 3rd, 2012 (look how pale my arm is!). At that time, reelyActive was a project barely three months old being run through düngengineering, my engineering consulting company. We had working technology, but certainly nothing that qualified as a MVP. We were applying to get on stage at the Montreal International Startup Festival and we knew we were a long shot. So we took this photo of Pier-Olivier and myself, tossed it on our landing page and hoped that when our application was reviewed we’d at least generate some smiles from the Bad Boys 2 fans with enough knowledge of German to catch the nuance that düngen (my family name) means to fertilize, using, you guessed it, shit!
In the end, it didn’t get us on stage, but we still had a great time at the festival. By that time, our webpage had serious content and we set up our landing page to have two options: Serious Site and Silly Site. The Silly Site was simply the above photo. And while we have no scientific data to back up which site was more popular, whenever we went through the access logs, chances were that when someone stumbled upon our website for the first time, curiosity took them to the Silly Site first.
So there you have it. Anecdotal evidence suggests that our visitors enjoy silliness and that’s why our first blog post shall be silly! And we promise to deliver plenty of silliness limited only by the fact that we actually have to run our business, which turns out to be a rather time-consuming affair. 😛