To inaugurate the sillyActive blog, it felt like the best thing would be to post the first bit of reelyActive silliness. And here it is:
Context
This photo was taken on April 3rd, 2012 (look how pale my arm is!). At that time, reelyActive was a project barely three months old being run through düngengineering, my engineering consulting company. We had working technology, but certainly nothing that qualified as a MVP. We were applying to get on stage at the Montreal International Startup Festival and we knew we were a long shot. So we took this photo of Pier-Olivier and myself, tossed it on our landing page and hoped that when our application was reviewed we’d at least generate some smiles from the Bad Boys 2 fans with enough knowledge of German to catch the nuance that düngen (my family name) means to fertilize, using, you guessed it, shit!
In the end, it didn’t get us on stage, but we still had a great time at the festival. By that time, our webpage had serious content and we set up our landing page to have two options: Serious Site and Silly Site. The Silly Site was simply the above photo. And while we have no scientific data to back up which site was more popular, whenever we went through the access logs, chances were that when someone stumbled upon our website for the first time, curiosity took them to the Silly Site first.
So there you have it. Anecdotal evidence suggests that our visitors enjoy silliness and that’s why our first blog post shall be silly! And we promise to deliver plenty of silliness limited only by the fact that we actually have to run our business, which turns out to be a rather time-consuming affair. đ
