We’ve been celebrating #IoTDay since 2013, and this year is certainly the most particular, as we and our fellow global citizens all find ourselves impacted by COVID-19, declared a pandemic four weeks ago. Social distancing and stay-at-home measures mean that many people experience a sense of physical isolation, while the Internet of Things (IoT), which today we celebrate, is very much about physical connectivity.

We would have loved to welcome everyone to celebrate #IoTDay2020 in our reelyActive Parc living lab which we share with GénieLab, and that is why our initiative this year is as close to the real thing as we could get: a walkthrough of the space and its many radio-identifiable and connected “things”, augmented by a novel web application which displays their digital twins based on real-time proximity.

What’s exciting for us this year, and as you might recognise in the video, is that for the first time we can share a broadly accessible IoT experience. The reason we can do this is because of standards: there are almost certainly Bluetooth devices around you, these have digital twins (in some form) online, and you have a connection to the Internet and experience browsing the Web. We simply stitched all that together: Web meets IoT. The missing link all these years was Web Bluetooth Scanning, which allows a web browser to radio-identify the devices associated with people, products and places in proximity.

Imagine if that missing link was developed and made available almost five years ago when it was first announced (as Scanning for nearby BLE advertisements)? Imagine if the average person’s first IoT experience was simply clicking a “What’s Around Me?” button while browsing—both physically and online—a shop, allowing them to find what they’re looking for with the optimal combination of both feet and thumbs!?! Imagine if by the Web’s thirtieth birthday it had already extended to the physical fabric of our daily lives.

Imagine if the average person readily embraced the IoT as a logical extension of the Web.

We emphasise that what if? scenario because it is not difficult to imagine how a truly widespread adoption, understanding and acceptance of the IoT would greatly benefit all humanity as we collectively combat the current pandemic crisis. Consider the quote at the top of this article by Kevin Ashton, who coined the term Internet of Things in 1999, in the context of the global situation as of April 2020. Does it apply equally well to the traceability of infected patients as it does to the supply chain of personal protective equipment? It sure does.

And, fortunately, people are taking note and initiatives are taking shape. Countless independent groups have formed to tackle peer-to-peer mobile interaction detection, equipment tracking, occupancy analytics and more. We’re supporting them as broadly as we can by documenting best practices, accelerating our open source software development, sharing experiences, and of course continuing to evangelise our vision of ubiquitous machine-contextual awareness (i.e. Web + IoT) at the service of humanity.

Today, on IoT Day 2020, take the time to explain to a friend or colleague the Internet of Things in light of the current pandemic. When we emerge from this crisis, together we’ll emerge stronger, more receptive and better connected than ever, both figuratively and literally.