Purpose, commitment and accountability

Today is the sixth anniversary of reelyActive‘s incorporation, and to mark this occasion we reached out to all our current and past team members and collaborators, inviting them to record themselves reciting a passage from the Copenhagen Letter. The result is the following:

It is becoming an anniversary tradition for us to reflect on our past, as we did for threelyActive, asking how wrong we were on accelerator day one, as well as last year, when we took the time to document reelyActive’s history before contemplating the next ambitious 5-year plan.

Having now completed one year of that ambitious plan, we can affirm that our greatest challenge is no longer one of technology. If we are to achieve our mission of unlocking the value of the data you choose to share through the realisation of our vision of ubiquitous machine-contextual-awareness at the service of humanity, our greatest challenge is one of enabling the long-term and sustainable pursuit of this, our purpose.

How pleased we were, earlier this month at the PIRATE Summit, to be introduced to the concept of steward-ownership, which we discuss in our previous blog post, and to the Copenhagen Letter, which we read aloud in the video. The latter is a succinct summary of many of the ideas shared by our team (the why), and the former is an alternative legal ownership model for purpose-driven companies (the how).

We shape technology today. While it may not be easy, there are viable paths to put these ideas into practice. This anniversary we remind ourselves to hold one another accountable for the path we choose to pursue. That is our commitment.

The next ambitious 5-year plan

To celebrate the five-year anniversary of reelyActive’s incorporation, we compiled the significant milestones of our history. Looking back at our origins, when our mission was to create the first simple and accessible cloud-based active RFID system we were reminded of the problems we were solving in 2012, namely:

A commercially-proven active RFID standard had yet to emerge
– we had to develop and build our own transmitter devices
– we had to develop and build our own receiver infrastructure

Every application was its own silo
– we had to educate clients and partners about the platform model
– we had to develop most applications from scratch

In essence, we were attempting to create both the technology and the market. We were confident about the former, our team benefiting from unparalleled domain experience. The latter, however, was a measured risk. Nonetheless, there was room for optimism thanks to a known, underserved need and to Wibree, the obscure radio protocol that had found itself a home in Bluetooth. Now, fast-forward to today, 2017:

Multiple commercially-proven RFID standards have emerged
– Bluetooth Low Energy became the de facto active standard by 2014
– RAIN RFID became the de facto passive standard almost simultaneously
– tens of billions of such radio-identifiable devices are already deployed!

An ecosystem of complementary technology platforms has emerged
– prospective clients and partners now expect the platform model
– we can forward data to third-party cloud applications in a single click
– smart lighting systems will soon displace our own infrastructure

In essence, the technology and the market now exist. We’re no longer obliged to build and deploy tags, infrastructure and applications. And we’re delighted to leave all that behind us!

Time for the next mission, one that we’ve eagerly awaited all along. It’s time now to make sense of the countless identifiable “things” detected and tracked by a heterogeneous mix of infrastructure generating unparalleled real-world contextual awareness that matters to countless applications. In short, to connect what’s going on in the real world right now with everyone who should rightfully know.

While that’s again quite the challenge, it’s certainly one that we look forward to looking back upon in another five years time!

What’s in a name?

A clever yeti once said why create evil? In an age where companies such as Setec Astronomy harbour too many secrets, we at reelyActive strive to reveal, alert and avert the forces of eery evil through clarity.

Indeed, using creative tactics we remain reactive to every lie — each viler yet than rectal pain — and, standing tall, we erectly vie to elevate all which is vital for humanity to yet live & careactively — about the veracity of our collective reality.

On this first day of April, the clear eve of clever tease (don’t give us the evil eye!), we invite you to relive the comedic literacy of our past posts such as Limited Edition Artisinal Hub and A Fool to Open Source.